Once we conceive an idea for a new business product or service, we conduct rigorous research to determine its preliminary viability.  Preliminary viability is based on projected start-up costs, workload, consumer value, differential advantage over comparable products and services, marketability, profitability and creativity.  Although we do not self-impose restrictions on the types of products and services we develop, we prefer the challenge of identifying gaps in the marketplace, not yet addressed, and filling them with innovative and meaningful business solutions.

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